I ordered this color it several months ago because I needed the perfect red in my cold process soap. I am not notice helping I have been creating call process soaps for over 15 years, and have ordered from this company many many times in the past, however, the level of my disappointment in this beautifully pigmented red, but after saponification is the dullest shade of orange. I was so sure that this would be a perfect red that I bought the largest container possible so I made a second batch to ensure that it wasn’t user error and I was not disappointed. The color was the same a bland peach color. Nothing red about it.