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About Titanium Dioxide

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  • Synonyms: Titanium Dioxide, Titanium dioxide, Titanium oxide, Titanic oxide, Titania, Pigment, Oxide
  • INCI Name: Titanium Dioxide
  • CAS: 13463-67-7
  • Einecs: 236-675-5

The Science

  • Grade: FCC
  • Viscosity: Solid
  • Solublity: Insoluble in water, Water Dispersible.
  • Storage: Cool, dark dry area, air tight container preferred


  • Appearance: Fine white powder
  • Odor: Low to no odor
  • Natural: In nature, Titanium Dioxide naturally occurs as the minerals anatase, rutile and brookite. Most commonly it is found in rutile and this is also the most stable form. These minerals are all mined and brookite and anatase change into rutile when heated. Anatase, brookite and rutile contain six-coordinate titanium. There are also three metastable forms that can be created synthetically and five high-pressure Titanium Dioxide forms.
  • Packaging: 1 Lbs is a single plastic bag, 4 Lb is a single plastic bag, 16 lb is 4 x 4 lb bags, 55 lb is single bag
  • Shelf life: Suggested retest date 1 year from purchase

Usage / Benefits

  • Industries: Paints and Coatings, Personal Care and Cosmetics, Plastics and Polymers, Paper, Inks, Textiles, Construction and Architecture, Food Packaging, Automotive, Photocatalytic and Environmental Applications, Solar Cells
  • Applications: Sunscreen Formulations, Pigmentation in Cosmetics, Whitening Agent in Toothpaste, UV Protector in Skincare Products, Opacity Enhancer in Soaps, Colorant in Hair Care Products, Reflective Coating in Mirrors, Protective Coating in Automotive Paints, Brightener in Textile Printing, Stabilizer in Various Coatings
  • Benefits: High Opacity and Reflectivity, UV Radiation Protection, Stable Pigment Properties, Non-Toxic, Resistant to Discoloration, Enhances Brightness, Photocatalytic Properties, Durability, Improved Texture in Coatings, Cost-Effective.
  • Products Uses: UV Protection in Sunscreens, Colorant in Cosmetics, Whitening Agent in Toothpastes, Opacity Enhancer in Soap Making, Pigment in Paints and Coatings, Brightening Agent in Paper Industry, Reflective Coating in Photocatalytic Applications, Stabilizer in Plastic Products
  • Safety: Generally safe, however keep out of eyes and do not eat.
  • Cautions: Not for ingestion, keep away from pets and children who may attempt to eat.
  • External Use Only: Even if food grade, we do not provide items for ingestion, all of our items are for external use only.

Titanium Dioxide

This is USP Titanium Dioxide which has a mean particle size greater than 100 nm, 100 nm is generally considered the upper limit for nanoparticles so our Titanium Dioxide would not be considered a nanoparticle,Science overwhelmingly shows that particles of Titanium Dioxide greater than 30nm, when applied to the skin, do not get absorbed into the body, do not enter the bloodstream, and are not a threat to human health Titanium Dioxide is used in cosmetics, foods, crayons, fibers, papers, plastics and paints. In cosmetics, it can be used as sunscreen, an opacifier and a white pigment.

In sunscreen it can be used to effectively reflect UVB, UVA and UVC rays which mean that this ingredient can be used in products to help prevent the premature aging of the skin and cancer. Titanium Dioxide is a physical sunblock and a broad-spectrum sunscreen that scatters and absorbs light.

In sunscreens that are manufactured for sensitive skin or infants, they will often contain either zinc oxide or titanium dioxide. This is because these mineral-based UV blockers tend to be less likely to irritate the skin than other types of UV absorbing ingredients, such as the chemical UV absorber avobenzone.

As an opacifier Titanium Dioxide can be used to give opacity to eye shadow, face powder and foundation. It is considered to also be is a strong antibacterial agent.

Titanium Dioxide is also used as a tattoo pigment and as a pigment in cosmetics and plastics. When it is used as a pigment it is referred to as Pigment White 6, CI 77891 or Titanium White.

Titanium Dioxide (TiO2) is an inorganic compound widely used in various personal care products, cosmetics, and soap making. Known for its bright white pigment and refractive qualities, Titanium Dioxide offers unique benefits in these fields.

Personal Care Products

Titanium Dioxide is a popular ingredient in many personal care items such as sunscreens, lotions, and toothpaste. Its primary functions include:

Sun Protection: In sunscreens, Titanium Dioxide acts as a physical barrier, reflecting UV rays and providing protection against sun damage.

Pigmenting Agent: Its bright white pigment is used to achieve desired colors and opacity in various personal care products.

Soap Making

In soap making, Titanium Dioxide serves both functional and aesthetic purposes:

Colorant: Its white pigment is used to lighten or whiten soap, allowing for more precise coloration.

Opacity Enhancer: By adding Titanium Dioxide, soap makers can control the transparency of the soap, creating a more luxurious appearance.


Titanium Dioxide plays a critical role in cosmetic manufacturing, finding applications in a wide array of products like foundations, powders, and eyeshadows.

Pigment: Its white pigment is often used to adjust shades and enhance the brightness of colors in cosmetics.

UV Protection: In cosmetic products designed for sun protection, Titanium Dioxide serves as an effective UV blocker.

Texture Enhancement: It also contributes to the texture of cosmetics, imparting a smooth and velvety feel to the products.

Safety Considerations

While Titanium Dioxide is considered safe for topical use in personal care and cosmetic products, there are some considerations regarding its form and concentration. For example, the use of nano-sized Titanium Dioxide particles has raised some concerns, leading to ongoing research and regulation in certain jurisdictions.

Sustainability and Sourcing

The extraction and processing of Titanium Dioxide have environmental implications. Efforts are being made within the industry to improve sustainability practices, including responsible sourcing and reducing the environmental impact of production.

Titanium Dioxide Uses

Titanium dioxide, often referred to as TiO2, is a naturally occurring mineral used as a bright, white pigment in a variety of products. Its intrinsic properties, such as high refractive index, strong UV light absorbing capabilities, and resistance to discoloration, make it an invaluable component in many personal care and cosmetic products.

1. Sunscreen Formulations

One of the most renowned applications of titanium dioxide is in sunscreens. Due to its ability to scatter and reflect ultraviolet (UV) radiation, it serves as a physical barrier that shields the skin from the sun's harmful rays. Sunscreens containing titanium dioxide are often labeled as "mineral" or "physical" sunscreens, and they're especially favored for those with sensitive skin.

2. Foundations and Primers

In cosmetics, titanium dioxide is employed for its brilliant whitening properties. When used in foundations and primers, it not only provides opacity but also helps in achieving a smooth and even complexion. Its light-reflecting properties can help diminish the appearance of skin imperfections, giving the skin a radiant finish.

3. Lip Products

Titanium dioxide is a staple in lipsticks, balms, and glosses. It adds opacity to lip products and can be used to modify and brighten specific shades. Furthermore, its UV reflecting attributes offer an added sun protection factor, particularly beneficial in lip care products.

4. Eye Shadows and Mascaras

For eye makeup, the pigmenting properties of titanium dioxide are invaluable. Its presence in eyeshadows ensures vibrant, long-lasting colors. Additionally, in mascaras, it can help achieve a fuller, brighter look for the lashes.

5. Toothpaste and Oral Care

While not a cosmetic, titanium dioxide's brightening attributes are used in toothpaste formulations to give a whiter appearance to the product. Additionally, it can help in the reflective properties of toothpaste, making teeth appear brighter post brushing.

6. Body Lotions and Skin Creams

Beyond sunscreens, many body lotions and creams incorporate titanium dioxide, especially if they offer SPF protection. Furthermore, in non-SPF products, it can be used to achieve a brighter, luminous skin appearance.

Titanium Dioxide Benefits

Titanium dioxide (TiO2) is a mineral that has found extensive use in a variety of personal care and cosmetic products, owing to its unique properties. Here are some of the primary benefits of using titanium dioxide in such applications:

1. Excellent Sun Protection

Titanium dioxide is renowned for its ability to protect the skin from harmful ultraviolet (UV) radiation. It acts as a physical barrier, reflecting and scattering UVA and UVB rays, thus preventing them from penetrating the skin. This makes it a primary ingredient in many "mineral" or "physical" sunscreens, offering a safer alternative for those with sensitive or reactive skin.

2. Brightening and Pigmenting Agent

Due to its stark white hue, titanium dioxide serves as a brilliant whitening and pigmenting agent in cosmetic formulations. It helps in achieving vibrant, long-lasting colors, especially in products like eyeshadows, lipsticks, and foundations. Its light-reflecting properties can also help reduce the appearance of skin imperfections, offering a more radiant and even skin tone.

3. Stability and Longevity

Titanium dioxide is known for its stability, ensuring that products maintain their intended shade and do not discolor over time. This stability extends the shelf life of products and ensures consistent performance, even when exposed to light and air.

4. Safety and Hypoallergenic Properties

Being a mineral, titanium dioxide is often preferred in formulations intended for sensitive skin. It is non-comedogenic, meaning it doesn't clog pores, and has hypoallergenic properties, reducing the chances of skin irritations or allergic reactions.

5. Enhanced Opacity

In cosmetic formulations, titanium dioxide is used to enhance opacity, ensuring that products provide full coverage. This is especially beneficial in products like foundations and concealers, where complete coverage is desired to mask blemishes and uneven skin tones.


Titanium Dioxide in Soap

Titanium Dioxide is a versatile ingredient that is used in soap making for various reasons:

1. Opacity and Whiteness

Titanium Dioxide is known for its ability to impart opacity and a bright white color to soap, creating a visually appealing product.

2. UV Protection

When used in soap, Titanium Dioxide can provide some level of UV protection, which can be beneficial for products intended for sun-exposed skin.

3. Color Stability

Adding Titanium Dioxide to soap can help stabilize colors, preventing fading or changes in color due to exposure to light or air.

4. Improved Texture

Titanium Dioxide can enhance the texture of soap, making it feel smoother and more luxurious on the skin.

5. Even-Toned Appearance

In soap, Titanium Dioxide can help create a more even-toned appearance, especially when combined with other colorants.

Using Titanium Dioxide in Soap Making

Here are some guidelines for using Titanium Dioxide in soap making:

1. Incorporation

Add Titanium Dioxide to your soap base during the mixing phase. It's often added to the base oils before lye is introduced.

2. Mixing Well

Ensure thorough mixing to disperse the Titanium Dioxide evenly throughout the soap mixture for consistent color and effects.

3. Adjusting Amounts

The amount of Titanium Dioxide you use will depend on the desired opacity and color intensity. Experiment to achieve your preferred outcome.

4. Considerations

Remember that using too much Titanium Dioxide can affect the soap's lather and texture. Balance its use with other ingredients.

5. Testing

Always conduct small-scale tests before incorporating Titanium Dioxide into larger soap batches to ensure the desired results.

Using Titanium Dioxide in soap requires careful consideration of the desired effects and proper integration into the soap-making process.

Titanium Dioxide in Makeup

Titanium Dioxide is a versatile ingredient commonly used in makeup products for various reasons:

1. Sun Protection

Titanium Dioxide is a physical sunscreen that reflects and scatters UV rays, making it a common ingredient in sunscreens, foundations, and other makeup products with SPF.

2. Opacity and Coverage

Due to its ability to scatter light, Titanium Dioxide can provide opacity and coverage in foundations, concealers, and powders, helping to create a flawless complexion.

3. Color Stability

It helps maintain color stability in makeup products, preventing colors from fading or changing when exposed to light or air.

4. Oil Absorption

Titanium Dioxide has oil-absorbing properties that can help control excess oil and shine, making it suitable for products like mattifying primers and powders.

5. Texture Enhancement

In makeup formulations, Titanium Dioxide can contribute to a smoother texture, allowing products to glide more easily on the skin.

6. Suitable for Sensitive Skin

Because Titanium Dioxide is a mineral ingredient, it's often considered gentle and suitable for sensitive or reactive skin types.

Using Titanium Dioxide in Makeup Products

Here are some common makeup products where Titanium Dioxide is used:

1. Foundation

Titanium Dioxide is often included in liquid and powder foundations to provide sun protection and coverage.

2. Concealer

Concealers benefit from Titanium Dioxide's opacity and coverage, helping to hide imperfections.

3. Sunscreen

It's a key ingredient in physical sunscreens, offering protection against both UVA and UVB rays.

4. Powder Products

Titanium Dioxide is used in setting powders, pressed powders, and blushes to enhance texture and color stability.

5. Primers

Matte primers and pore-minimizing primers often contain Titanium Dioxide to control oil and create a smooth base.

6. Eye Makeup

It's found in eyeshadows, eyeliners, and mascaras to enhance color intensity and longevity.

When choosing makeup products containing Titanium Dioxide, consider your skin type, preferences, and desired effects to achieve the best results.

Titanium Dioxide in Sunscreen

Titanium Dioxide is a naturally occurring mineral that is widely used in sunscreen formulations for its ability to block harmful UV rays. Let's explore its properties, applications, and safety considerations in sunscreen products.

Properties of Titanium Dioxide

  • UV Protection: Titanium Dioxide is known for its ability to reflect UVB and UVA rays, providing broad-spectrum protection.
  • Physical Sunscreen: As a physical or inorganic sunscreen, it sits on the skin's surface, reflecting sunlight away.
  • Stable: Unlike some chemical sunscreens, Titanium Dioxide is not degraded by exposure to sunlight.

Benefits in Sunscreen Formulations

  • Sensitive Skin: Often recommended for sensitive or reactive skin, as it is less likely to cause irritation compared to some chemical sunscreens.
  • Cosmetic Appeal: Used in various cosmetic sunscreens for its ability to blend well and offer a non-greasy finish.

Considerations When Purchasing Sunscreen with Titanium Dioxide

When looking for sunscreen containing Titanium Dioxide, consider the following:

  • Concentration: Check the percentage of Titanium Dioxide, as it will influence the level of UV protection.
  • Nano or Non-Nano: Some products use nano-sized particles to reduce the whitening effect on the skin, while others prefer non-nano due to environmental considerations.
  • Certifications: Look for certifications that align with your values, such as cruelty-free or reef-safe.

Precautions and Safety

While Titanium Dioxide is generally considered safe for topical use in sunscreen, those with specific skin conditions or sensitivities may wish to consult with a healthcare provider before use.

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How Fast Can I get it?

We Guarantee Your order ships out the same or next business day! This means in the South East you will have your order in 1 to 3 business days, in the North East normally 3 to 4 days and in the West normally 4 to 5 days. For full details on shipping and processing times please see our expected delivery times.

These times are based on business days, not including weekends or holidays.

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Typical Delivery Times to Major US Cities

Major Cities Total Business Days +1 / -1
Alabama (AL) - Montgomery, Birmingham 1
Alaska (AK) - Juneau, Anchorage 7
Arizona (AZ) - Phoenix, Tucson 4
Arkansas (AR) - Little Rock, Fayetteville 2
California (CA) - Sacramento, Los Angeles, San Francisco, San Diego, Sacramento, San Jose 4
Colorado (CO) - Denver, Colorado Springs 3
Connecticut (CT) - Hartford, New Haven 2
Delaware (DE) - Dover, Wilmington, Newark 2
Florida (FL) - Tallahassee, Orlando, Miami, Jacksonville, Tampa, Destin 2
Georgia (GA) - Atlanta, Savannah, Augusta, Athens 1
Hawaii (HI) - Honolulu, Kailua 7
Idaho (ID) - Boise, Coeur d'Alene 4
Illinois (IL) - Springfield, Chicago, Peoria, Rockford 2
Indiana (IN) - Indianapolis, Fort Wayne 2
Iowa (IA) - Des Moines, Cedar Rapids 2
Kansas (KS) - Topeka, Wichita, Kansas City 2
Kentucky (KY) - Frankfort, Louisville, Lexington 2
Louisiana (LA) - Baton Rouge, New Orleans, Lafayette 2
Maine (ME) - Augusta, Portland, Bangor 3
Maryland (MD) - Annapolis, Baltimore 2
Massachusetts (MA) - Boston, Cambridge, Worcester 2
Michigan (MI) - Lansing, Detroit, Grand Rapids 2
Minnesota (MN) - St. Paul, Minneapolis, Duluth 3
Mississippi (MS) - Jackson, Biloxi, Hattiesburg 1
Missouri (MO) - Jefferson City, St Louis, Kansas City 2
Montana (MT) - Helena, Billings 4
Nebraska (NE) - Lincoln, Omaha 2
Nevada (NV) - Carson City, Las Vegas, Reno 4
New Hampshire (NH) - Concord, Manchester, Portsmouth 2
New Jersey (NJ) - Trenton, Newark, Jersey City 2
New Mexico (NM) - Santa Fe, Alburquerque 3
New York (NY) - Albany, New York, Rochester, Buffalo, Albany, Syracuse, Niagara Falls, Ithaca 3
North Carolina (NC) - Raleigh, Charlotte 2
North Dakota (ND) - Bismarck, Fargo 3
Ohio (OH) - Columbus, Cleveland, Cincinnati 2
Oklahoma (OK) - Oklahoma City, Fairview, 2
Oregon (OR) - Salem, Portland, Eugene 5
Pennsylvania (PA) - Harrisburg, Philadelphia, Pittsburgh 2
Rhode Island (RI) - Providence, Newport 2
South Carolina (SC) - Columbia, Charleston 1
South Dakota (SD) - Pierre, Sioux Falls, Rapid City 3
Tennessee (TN) - Nashville, Memphis 2
Texas (TX) - Austin, Houston, Dallas 3
Utah (UT) - Salt Lake City, St. George 3
Vermont (VT) - Montpelier, Burlington 3
Virginia (VA) - Richmond, Virginia Beach 2
Washington (WA) - Olympia, Seattle, Vancouver, Spokane 5
West Virginia (WV) - Charleston, Morgantown 2
Wisconsin (WI) - Madison, Milwaukee 2
Wyoming (WY) - Cheyenne, Jackson 4

Disclaimer: All product descriptions and specifications provided in this description are intended as a guide only and are subject to change without notice. While we strive for accuracy, discrepancies or errors may be present. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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